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Three End of the Year Marketing Strategies to Consider

With 2013 coming to an end, there is no better time than now to create a sound marketing plan for the new year. Before you do this, don’t overlook making a “final push” over the last few weeks of December. Even if your company is not the type to typically benefit from holiday sales, there are marketing strategies you can implement during this time of the year.

Do You Understand How Your Market Buys?

In this article I am going to discuss the various ways that people purchase something online. If you don’t understand the reasons why your potential customers buy or why they buy then you won’t be able to offer your own products it in a way that will entice them to buy!

Are You Meeting the Needs of Your Target Market?

In this article I am going to discuss how to make sure that you are meeting the needs of your target market. If you are not making sales then it means that you haven’t fully understood exactly what your customers are looking for.

7 Reasons Why Should You Use Twitter for Your Business

Twitter gets referred to almost everywhere. Which almost certainly means that in the back of your mind you know you should be doing more with Twitter. But if you still need convincing, check how many of these reasons apply to you!

Why Should You Use Facebook for Your Business?

In it’s relatively short life, Facebook has grown from being a way that a bunch of students found out about each other and kept in touch with their friends to an almost essential addition for any business. You can tell this with television commercials from big companies that point people to their Facebook page rather than their own website. And you can probably also tell it from your own use of this ubiquitous site.

Tools That Help Monitor Your Online Reputation

Online reputation has gained a lot of momentum in past couple of years. With businesses operating via online media, the online reputation has become a major decisive factor.

How To Do Market Research Leveraging the Power of Facebook

Facebook is another avenue that marketers and entrepreneurs can reach their target audience. What’s fascinating about this is that because of the ad creation tool you can find significant niche markets. Inside I discuss how.

Tablets As a Tool for Effective Online Marketing – Pros and Cons

Businesses are making good use of tablets and other such e-readers to their advantage. But, just how well does a tablet service the interest of business owners involved in online marketing? Well, if you look at it like any other methodology or technology you will know that using tablets when on the move allows the owner to combine audio, visuals and a whole lot more that makes it the perfect tool for internet marketing purposes.

The Power of Visual Content in Your Content Marketing Strategy

The power of visual images is often under-appreciated and misunderstood. This article explains 3 secrets that will help you unlock the power of visual content marketing and help you make better choices about the best medium to use when sharing your message with your clients and prospects.

The Marketing Research Process Leveraging the Power of Google

Google is a great resource for someone wanting to build an online business, because there are tools available for the entrepreneur. I discuss an example of how to validate your target market to see if your business ideas will be profitable.

Seeing Your Web Market As A Resource

Most business people think about harvesting a market because there is a consistent market that has made the decision to purchase. These people represent the visible and ready market but the greater numbers in any market are still not decided on what or when to purchase. How do we develop this resource?

X-Ray Vision For Web Marketing

Can you see your business web site as your market does? Can you see through all the non-marketing filler that’s been put in the way? If you want to see the bare bones that is the essence of your web marketing you need to develop X-Ray vision. Come along and see for yourself what holds a business web site together.

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