Marketing Strategy VS Marketing Tactics (What’s The Difference?)




Is Your Website Content Helping Or Hurting Your Business?

Website content can be read, watched, listened to and shared. But there’s good website content and there’s bad website content. Is the content on your website helping or hurting your online business?

Module 1 Chapter 1 Deciding on Your Niche

A niche market is a small segment of the market which you plan to focus on in the course of selling your products, services and doing your business generally. It can further be sub-divided into sub-niches.

How to Take Your Brick and Mortar Business Online

It is advisable to find ways to take your current physical business (if any) online if you want to remain profitable on a long-term. Doing so is very easy these days as highlighted in this discussion.

Outsourcing Your Marketing Can Pay Off

Think about outsourcing your marketing needs and you can save money as well as get results. What you can gain depends on who you work with though, so be selective.

Grow Your Business With Help From A Promoter Of Digital Marketing

Technology continues to be a driving force in this world behind all we do. That is why you need to get some type of strategy in motion for your business that encompasses it on all levels. You don’t have to stress about how to do that, just turn to one of the excellent digital marketing agencies.

Comparing And Evaluating The Best Providers For Digital Marketing

There are plenty of opportunities on the line when you work with any of the digital marketing companies. Yet the outcome often depends on who you work with so you have to be careful. You can’t just base that decision on the first one you find or the one with the lowest price.

A Beginner’s Guide to Content Marketing

The aim of content marketing is to create, publish and distribute content for your target audience for a pre-determined objective; sales, attract new customers, brand awareness, etc. The role of a content marketing consultant is to produce content that is relevant, valuable and shareable.

Creating Your Squeeze Page

A squeeze page is a web page with a form, where you collect email addresses (and possibly names) of your prospects for further interactions with them in your attempt to lure and convince them to do business with you in the near or distant future. There are two possible aspects to a squeeze page:

How to Arrange Autoresponder Messages

The overall goal of setting up an autoresponder series are five-fold. I have actually discussed these goals bypassing, thus I am only going to review them here, while emphasizing their practical applicability.

How to Get an Autoresponder

This piece of software is not in any way in short supply in the market. Just Google Autoresponder services into your browser and the result will show varieties ranging from free to paid versions. Whether free or paid, all versions have peculiar advantages that set them out as distinct one from another.

How to Get a Domain Name and Hosting Account

If you are or want to be a successful online business person you must get a website. Building a website always invariably starts with three major steps namely: getting a domain name, getting a domain hosting account and content management software (CMS) integration. These are the core concerns of our discussion today.

5 Ways To Make Your Website Content Work Harder

When you produce content for your website it takes time and effort. Don’t let it fade away in just one blog post or article. Here are 5 ways to repurpose and reuse your website content so that it works harder for you and your business.

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